Abstract
People often share their opinions or impressions about TV shows (e.g., dramas) with other viewers through social media such as personal blogs and Twitter. As such, broadcast media, especially TV, lead to audience engagement on social media. Moreover, the audience engagement, in turn, impacts broadcast media ratings. Social TV analyzes audience's TV-related social media behaviors and tries to use the behaviors in marketing activities such as advertisement; however, this is purely based on the quantity o f engagement in social media. In this study, we analyze the subjects of the audience engagement on social media about specific TV dramas through topic modeling, and examines the relationship between changes in the topics and viewer ratings of the TV dramas.
| Original language | English |
|---|---|
| Pages (from-to) | 363-368 |
| Number of pages | 6 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Volume | 2015-January |
| Publication status | Published - 2015 |
| Event | 15th International Conference on Electronic Business, ICEB 2015 - Sha Tin, Hong Kong Duration: 2015 Dec 6 → 2015 Dec 10 |
All Science Journal Classification (ASJC) codes
- Business, Management and Accounting(all)
- Computer Science(all)