Relationships among CEO image, corporate image and employment brand value in fashion industry

Eunju Ko, Charles R Taylor, Udo Wagner, Hyun Ah Ji

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)311-331
Number of pages21
JournalJournal of Global Academy of Marketing Science
Volume18
Issue number4
Publication statusPublished - 2008

Cite this

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title = "Relationships among CEO image, corporate image and employment brand value in fashion industry",
author = "Eunju Ko and Taylor, {Charles R} and Udo Wagner and Ji, {Hyun Ah}",
year = "2008",
language = "English",
volume = "18",
pages = "311--331",
journal = "Journal of Global Academy of Marketing Science",
issn = "1229-7119",
publisher = "Taylor & Francis",
number = "4",

}

Relationships among CEO image, corporate image and employment brand value in fashion industry. / Ko, Eunju; Taylor, Charles R; Wagner, Udo; Ji, Hyun Ah.

In: Journal of Global Academy of Marketing Science, Vol. 18, No. 4, 2008, p. 311-331.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Relationships among CEO image, corporate image and employment brand value in fashion industry

AU - Ko, Eunju

AU - Taylor, Charles R

AU - Wagner, Udo

AU - Ji, Hyun Ah

PY - 2008

Y1 - 2008

M3 - Article

VL - 18

SP - 311

EP - 331

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

IS - 4

ER -