TY - JOUR
T1 - Research on consumer well-being (CWB)
T2 - Overview of the field and introduction to the special issue
AU - Sirgy, M. Joseph
AU - Lee, Dong Jin
AU - Rahtz, Don
PY - 2007/12
Y1 - 2007/12
N2 - In this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.
AB - In this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.
UR - http://www.scopus.com/inward/record.url?scp=36048988375&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=36048988375&partnerID=8YFLogxK
U2 - 10.1177/0276146707307212
DO - 10.1177/0276146707307212
M3 - Editorial
AN - SCOPUS:36048988375
SN - 0276-1467
VL - 27
SP - 341
EP - 349
JO - Journal of Macromarketing
JF - Journal of Macromarketing
IS - 4
ER -