Research on consumer well-being (CWB): Overview of the field and introduction to the special issue

M. Joseph Sirgy, Dongjin Lee, Don Rahtz

Research output: Contribution to journalEditorial

67 Citations (Scopus)


In this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.

Original languageEnglish
Pages (from-to)341-349
Number of pages9
JournalJournal of Macromarketing
Issue number4
Publication statusPublished - 2007 Dec 1


All Science Journal Classification (ASJC) codes

  • Marketing

Cite this