Reverse pricing has been recognized as an effective tool to handle demand uncertainty in the travel industry (e.g., airlines and hotels). To investigate its viability for communication networks, we study the practical limitations of (operator-driven) time-dependent pricing that has been recently introduced, taking into account demand uncertainty. Compared to (operator-driven) time-dependent pricing, we show that the proposed pricing scheme can achieve triple-win solutions: an increase in the total average revenue of the operator; higher average resource utilization efficiency; and an increment in the total average payoff of the users. Our findings provide a new outlook on resource allocation, and design guidelines for adopting the reverse pricing scheme.
|Title of host publication||2016 IEEE International Conference on Communications, ICC 2016|
|Publisher||Institute of Electrical and Electronics Engineers Inc.|
|Publication status||Published - 2016 Jul 12|
|Event||2016 IEEE International Conference on Communications, ICC 2016 - Kuala Lumpur, Malaysia|
Duration: 2016 May 22 → 2016 May 27
|Name||2016 IEEE International Conference on Communications, ICC 2016|
|Other||2016 IEEE International Conference on Communications, ICC 2016|
|Period||16/5/22 → 16/5/27|
Bibliographical noteFunding Information:
This research was supported by the MSIP(Ministry of Science, ICT and Future Planning), Korea, under the CPRC(Communication Policy Research Center) support program (IITP-2015-H8201-15-1003) supervised by the IITP(Institute for Information & communications Technology Promotion).
© 2016 IEEE.
All Science Journal Classification (ASJC) codes
- Computer Networks and Communications