Restaurant revenue management: Applying yield management to the restaurant industry

Sheryl E. Kimes, Richard B. Chase, Sunmee Choi, Philip Y. Lee, Elizabeth N. Ngonzi

Research output: Contribution to journalArticle

100 Citations (Scopus)

Abstract

The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.

Original languageEnglish
Pages (from-to)22-31
Number of pages10
JournalCornell Hotel and Restaurant Administration Quarterly
Volume39
Issue number3
Publication statusPublished - 1998 Jan 1

Fingerprint

industry
Restaurant industry
Boosting
Revenue management
Restaurants
Revenue
Yield management
price

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

Cite this

Kimes, Sheryl E. ; Chase, Richard B. ; Choi, Sunmee ; Lee, Philip Y. ; Ngonzi, Elizabeth N. / Restaurant revenue management : Applying yield management to the restaurant industry. In: Cornell Hotel and Restaurant Administration Quarterly. 1998 ; Vol. 39, No. 3. pp. 22-31.
@article{d86ff7e46dba45acb6f85e3a6974cd70,
title = "Restaurant revenue management: Applying yield management to the restaurant industry",
abstract = "The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.",
author = "Kimes, {Sheryl E.} and Chase, {Richard B.} and Sunmee Choi and Lee, {Philip Y.} and Ngonzi, {Elizabeth N.}",
year = "1998",
month = "1",
day = "1",
language = "English",
volume = "39",
pages = "22--31",
journal = "Cornell Hospitality Quarterly",
issn = "1938-9655",
publisher = "SAGE Publications Inc.",
number = "3",

}

Restaurant revenue management : Applying yield management to the restaurant industry. / Kimes, Sheryl E.; Chase, Richard B.; Choi, Sunmee; Lee, Philip Y.; Ngonzi, Elizabeth N.

In: Cornell Hotel and Restaurant Administration Quarterly, Vol. 39, No. 3, 01.01.1998, p. 22-31.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Restaurant revenue management

T2 - Applying yield management to the restaurant industry

AU - Kimes, Sheryl E.

AU - Chase, Richard B.

AU - Choi, Sunmee

AU - Lee, Philip Y.

AU - Ngonzi, Elizabeth N.

PY - 1998/1/1

Y1 - 1998/1/1

N2 - The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.

AB - The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.

UR - http://www.scopus.com/inward/record.url?scp=0032093299&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0032093299&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0032093299

VL - 39

SP - 22

EP - 31

JO - Cornell Hospitality Quarterly

JF - Cornell Hospitality Quarterly

SN - 1938-9655

IS - 3

ER -