Restaurant revenue management: Applying yield management to the restaurant industry

Sheryl E. Kimes, Richard B. Chase, Sunmee Choi, Philip Y. Lee, Elizabeth N. Ngonzi

Research output: Contribution to journalArticle

101 Citations (Scopus)

Abstract

The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.

Original languageEnglish
Pages (from-to)22-31
Number of pages10
JournalCornell Hotel and Restaurant Administration Quarterly
Volume39
Issue number3
DOIs
Publication statusPublished - 1998 Jun

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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