Retailer's joint pricing model through an effective preservation strategy under a trade-credit policy

Abu Hashan Md Mashud, Biswajit Sarkar

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


Sustainable inventory management is a common issue for any industry. This proposed study explains a representation of mathematical modelling for maintaining sustainability through the preservation technology for deteriorating products and trade-credit strategy for sustainable marketing. Based on the actual life circumstances, it is found that the demand for deteriorated products is influenced by the increasing frequency of advertising and preservation technology. The foremost aim of this study is to maintain sustainability with optimal pricing and optimal strategies to invest in preservation technology and optimal cycle length to take full advantage of the total profit. For solving the model, a classical optimization technique is utilized, and some theoretical results are shown with a graph of the profit function. Couples of experiments compare the proposed results and the existing literature and give some outcomes for different deterioration types. To illustrate and justify the model, a sensitivity analysis conceded for demonstrating the proposed model's flexibility by changing one parameter while keeping others fixed. The result shows that the trade-credit strategy under the preservation technology makes the management's most substantial marketing benefit.

Original languageEnglish
Pages (from-to)1799-1823
Number of pages25
JournalRAIRO - Operations Research
Issue number3
Publication statusPublished - 2021 May 1

Bibliographical note

Funding Information:
Acknowledgements. The work is supported by the National Research Foundation of Korea (NRF) grant, funded by the Korea Government (MSIT) (NRF-2020R1F1A1064460).

Publisher Copyright:
© EDP Sciences, ROADEF, SMAI 2021.

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science Applications
  • Management Science and Operations Research


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