Search constraint of mobile technology and channel choice in e-commerce

Dong Joo Lee, Youngsok Bang, Kunsoo Han

Research output: Contribution to journalConference articlepeer-review


This study aims to investigate empirical evidence of search constraints of the mobile technology from the theoretical lens of technology affordance. Using a large archival panel dataset encompassing transactions in the PC and mobile channels, we find that information-intensity of products is negatively associated with the choice probability of the mobile channel over the PC channel. However, the negative association is weakened as the user experience in the mobile channel accumulates, suggesting a dynamic relationship between user and technology (i.e., users' learning or adaptation to technology).

Original languageEnglish
Pages (from-to)386-392
Number of pages7
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2015
Event15th International Conference on Electronic Business, ICEB 2015 - Sha Tin, Hong Kong
Duration: 2015 Dec 62015 Dec 10

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Computer Science(all)


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