Abstract
This study aims to investigate empirical evidence of search constraints of the mobile technology from the theoretical lens of technology affordance. Using a large archival panel dataset encompassing transactions in the PC and mobile channels, we find that information-intensity of products is negatively associated with the choice probability of the mobile channel over the PC channel. However, the negative association is weakened as the user experience in the mobile channel accumulates, suggesting a dynamic relationship between user and technology (i.e., users' learning or adaptation to technology).
| Original language | English |
|---|---|
| Pages (from-to) | 386-392 |
| Number of pages | 7 |
| Journal | Proceedings of the International Conference on Electronic Business (ICEB) |
| Volume | 2015-January |
| Publication status | Published - 2015 |
| Event | 15th International Conference on Electronic Business, ICEB 2015 - Sha Tin, Hong Kong Duration: 2015 Dec 6 → 2015 Dec 10 |
All Science Journal Classification (ASJC) codes
- Business, Management and Accounting(all)
- Computer Science(all)