Search constraint of mobile technology and channel choice in e-commerce

Dong Joo Lee, Youngsok Bang, Kunsoo Han

Research output: Contribution to journalConference article

Abstract

This study aims to investigate empirical evidence of search constraints of the mobile technology from the theoretical lens of technology affordance. Using a large archival panel dataset encompassing transactions in the PC and mobile channels, we find that information-intensity of products is negatively associated with the choice probability of the mobile channel over the PC channel. However, the negative association is weakened as the user experience in the mobile channel accumulates, suggesting a dynamic relationship between user and technology (i.e., users' learning or adaptation to technology).

Original languageEnglish
Pages (from-to)386-392
Number of pages7
JournalProceedings of the International Conference on Electronic Business (ICEB)
Volume2015-January
Publication statusPublished - 2015 Jan 1
Event15th International Conference on Electronic Business, ICEB 2015 - Sha Tin, Hong Kong
Duration: 2015 Dec 62015 Dec 10

Fingerprint

Lenses
Technology choice
Mobile technology
Electronic commerce
Channel choice
Empirical evidence
User experience
Encompassing

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Computer Science(all)

Cite this

@article{d3dd01a685a84c52a93aed35d87bbd2b,
title = "Search constraint of mobile technology and channel choice in e-commerce",
abstract = "This study aims to investigate empirical evidence of search constraints of the mobile technology from the theoretical lens of technology affordance. Using a large archival panel dataset encompassing transactions in the PC and mobile channels, we find that information-intensity of products is negatively associated with the choice probability of the mobile channel over the PC channel. However, the negative association is weakened as the user experience in the mobile channel accumulates, suggesting a dynamic relationship between user and technology (i.e., users' learning or adaptation to technology).",
author = "Lee, {Dong Joo} and Youngsok Bang and Kunsoo Han",
year = "2015",
month = "1",
day = "1",
language = "English",
volume = "2015-January",
pages = "386--392",
journal = "Proceedings of the International Conference on Electronic Business (ICEB)",
issn = "1683-0040",

}

Search constraint of mobile technology and channel choice in e-commerce. / Lee, Dong Joo; Bang, Youngsok; Han, Kunsoo.

In: Proceedings of the International Conference on Electronic Business (ICEB), Vol. 2015-January, 01.01.2015, p. 386-392.

Research output: Contribution to journalConference article

TY - JOUR

T1 - Search constraint of mobile technology and channel choice in e-commerce

AU - Lee, Dong Joo

AU - Bang, Youngsok

AU - Han, Kunsoo

PY - 2015/1/1

Y1 - 2015/1/1

N2 - This study aims to investigate empirical evidence of search constraints of the mobile technology from the theoretical lens of technology affordance. Using a large archival panel dataset encompassing transactions in the PC and mobile channels, we find that information-intensity of products is negatively associated with the choice probability of the mobile channel over the PC channel. However, the negative association is weakened as the user experience in the mobile channel accumulates, suggesting a dynamic relationship between user and technology (i.e., users' learning or adaptation to technology).

AB - This study aims to investigate empirical evidence of search constraints of the mobile technology from the theoretical lens of technology affordance. Using a large archival panel dataset encompassing transactions in the PC and mobile channels, we find that information-intensity of products is negatively associated with the choice probability of the mobile channel over the PC channel. However, the negative association is weakened as the user experience in the mobile channel accumulates, suggesting a dynamic relationship between user and technology (i.e., users' learning or adaptation to technology).

UR - http://www.scopus.com/inward/record.url?scp=84959248045&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84959248045&partnerID=8YFLogxK

M3 - Conference article

AN - SCOPUS:84959248045

VL - 2015-January

SP - 386

EP - 392

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

SN - 1683-0040

ER -