Self-expressiveness in shopping

M. Joseph Sirgy, Dong Jin Lee, Grace B. Yu, Eda Gurel-Atay, John Tidwell, Ahmet Ekici

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Some people experience self-expressiveness in shopping. Self-expressiveness in shopping is defined as the degree to which consumers they think shopping activity is an important part of their self-concept. This paper reports on the testing of a model dealing with antecedents and consequences of self-expressiveness in shopping. Based on eudaimonistic identity theory, we hypothesized that feeling of self-expressiveness in shopping is influenced by consumers' flow experiences in shopping activities, self-realization potential through shopping, and effort expended through shopping. We also hypothesize that self-expressiveness in shopping increases overall life satisfaction, mediated by perceived impact of shopping on life satisfaction. The model was tested using a panel of 5440 shoppers. The results provide good support for the model. Managerial implications are discussed in addition to avenues for future research.

Original languageEnglish
Pages (from-to)292-299
Number of pages8
JournalJournal of Retailing and Consumer Services
Volume30
DOIs
Publication statusPublished - 2016 May 1

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Shopping
Life satisfaction
Self-concept
Flow experience
Identity theory
Testing

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

Sirgy, M. J., Lee, D. J., Yu, G. B., Gurel-Atay, E., Tidwell, J., & Ekici, A. (2016). Self-expressiveness in shopping. Journal of Retailing and Consumer Services, 30, 292-299. https://doi.org/10.1016/j.jretconser.2016.02.008
Sirgy, M. Joseph ; Lee, Dong Jin ; Yu, Grace B. ; Gurel-Atay, Eda ; Tidwell, John ; Ekici, Ahmet. / Self-expressiveness in shopping. In: Journal of Retailing and Consumer Services. 2016 ; Vol. 30. pp. 292-299.
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Sirgy, MJ, Lee, DJ, Yu, GB, Gurel-Atay, E, Tidwell, J & Ekici, A 2016, 'Self-expressiveness in shopping', Journal of Retailing and Consumer Services, vol. 30, pp. 292-299. https://doi.org/10.1016/j.jretconser.2016.02.008

Self-expressiveness in shopping. / Sirgy, M. Joseph; Lee, Dong Jin; Yu, Grace B.; Gurel-Atay, Eda; Tidwell, John; Ekici, Ahmet.

In: Journal of Retailing and Consumer Services, Vol. 30, 01.05.2016, p. 292-299.

Research output: Contribution to journalArticle

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