This paper proposes SepaRating, a novel mechanism that separates a buyer's rating on a transaction into two kinds of scores: seller's score and item's score. SepaRating pro- vides the reputation of sellers correctly based on the seller's score by repetitive separations, which helps potential buyers to find more reliable sellers. We verify the effectiveness of SepaRating via a series of experiments.
|Title of host publication||WWW 2014 Companion - Proceedings of the 23rd International Conference on World Wide Web|
|Publisher||Association for Computing Machinery, Inc|
|Number of pages||2|
|Publication status||Published - 2014 Apr 7|
|Event||23rd International Conference on World Wide Web, WWW 2014 - Seoul, Korea, Republic of|
Duration: 2014 Apr 7 → 2014 Apr 11
|Name||WWW 2014 Companion - Proceedings of the 23rd International Conference on World Wide Web|
|Other||23rd International Conference on World Wide Web, WWW 2014|
|Country||Korea, Republic of|
|Period||14/4/7 → 14/4/11|
Bibliographical notePublisher Copyright:
© Copyright 2014 by the International World Wide Web Conferences Steering Committee.
All Science Journal Classification (ASJC) codes
- Computer Networks and Communications