SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Eunju Ko, Hyojin Kim, Juran Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)279-294
Number of pages16
JournalJournal of Global Scholars of Marketing Science
Volume25
Issue number3
DOIs
Publication statusPublished - 2015

Cite this

@article{545f0b15248c4d5d8a8deea03658b8c1,
title = "SNS users' para-social relationships with celebrities: social media effects on purchase intentions",
author = "Eunju Ko and Hyojin Kim and Juran Kim",
year = "2015",
doi = "10.1080/21639159.2015.1043690",
language = "English",
volume = "25",
pages = "279--294",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
publisher = "Taylor & Francis",
number = "3",

}

SNS users' para-social relationships with celebrities: social media effects on purchase intentions. / Ko, Eunju; Kim, Hyojin; Kim, Juran.

In: Journal of Global Scholars of Marketing Science, Vol. 25, No. 3, 2015, p. 279-294.

Research output: Contribution to journalArticle

TY - JOUR

T1 - SNS users' para-social relationships with celebrities: social media effects on purchase intentions

AU - Ko, Eunju

AU - Kim, Hyojin

AU - Kim, Juran

PY - 2015

Y1 - 2015

U2 - 10.1080/21639159.2015.1043690

DO - 10.1080/21639159.2015.1043690

M3 - Article

VL - 25

SP - 279

EP - 294

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 3

ER -