SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Eunju Ko, Hyojin Kim, Juran Kim

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	279-294
Number of pages	16
Journal	Journal of Global Scholars of Marketing Science
Volume	25
Issue number	3
DOIs	https://doi.org/10.1080/21639159.2015.1043690
Publication status	Published - 2015

Access to Document

@article{545f0b15248c4d5d8a8deea03658b8c1,

title = "SNS users' para-social relationships with celebrities: social media effects on purchase intentions",

author = "Eunju Ko and Hyojin Kim and Juran Kim",

year = "2015",

doi = "10.1080/21639159.2015.1043690",

language = "English",

volume = "25",

pages = "279--294",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9159",

publisher = "Taylor & Francis",

number = "3",

}

TY - JOUR

T1 - SNS users' para-social relationships with celebrities: social media effects on purchase intentions

AU - Ko, Eunju

AU - Kim, Hyojin

AU - Kim, Juran

PY - 2015

Y1 - 2015

U2 - 10.1080/21639159.2015.1043690

DO - 10.1080/21639159.2015.1043690

M3 - Article

SN - 2163-9159

VL - 25

SP - 279

EP - 294

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

IS - 3

ER -