SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Eunju Ko, Hyojin Kim, Juran Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)279-294
Number of pages16
JournalJournal of Global Scholars of Marketing Science
Volume25
Issue number3
DOIs
Publication statusPublished - 2015

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