Spatial experience on tourism through MaaS (Mobility as a Service): Applying for a conjoint model of portfolio choice

Hyunmyung Kim; Kyuil Lee; Chang Hyeon Joh; Jinhee Kim; Sangmi Moon; Changseok Lee; Seungwoon Lee; Jun Lee; Hyung Joo Lim

doi:10.1016/j.ipm.2022.103263

Spatial experience on tourism through MaaS (Mobility as a Service): Applying for a conjoint model of portfolio choice

Hyunmyung Kim, Kyuil Lee, Chang Hyeon Joh, Jinhee Kim, Sangmi Moon, Changseok Lee, Seungwoon Lee, Jun Lee, Hyung Joo Lim

Department of Urban Planning and Engineering

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Travel significantly affects tourism and tourist satisfaction. Better tourism transport provision is essential to sustainable mobility and smart tourism. Knowing why tourists prefer specific travel alternatives is therefore important. Travel needs several trip stages over tourism space. Mobility as a Service (MaaS) offers alternatives to traveling to tourist attractions through various trip stages. The paper aims to show the relationships of the tourist preference for tourism travel alternatives represented as MaaS portfolios with MaaS provision of tourism destinations. To this end, the paper analyzes conjoint choices of tourism travel portfolios using a mixed logit model, evaluates the resultant willingness to pay (WTP)-based travel service preferences for 10 locally most visited cities of Korea, and compares the evaluations with the physical levels of MaaS provision of those cities. The preference for travel is found unique for tourism, and the tourists' evaluation of travel services has subtle differences from the MaaS provision level.

Original language	English
Article number	103263
Journal	Information Processing and Management
Volume	60
Issue number	3
DOIs	https://doi.org/10.1016/j.ipm.2022.103263
Publication status	Published - 2023 May

Bibliographical note

Funding Information:
This work was supported by the Korea Agency for Infrastructure Technology Advancement (KAIA) grant funded by the Ministry of Land, Infrastructure and Transport (No. RS-2022-00143647). The authors also thank the Division of Tourism Transport of the Korea Tourism Organization for allowing the use of the conjoint survey data collected for this research.

Funding Information:
This work was supported by the Korea Agency for Infrastructure Technology Advancement (KAIA) grant funded by the Ministry of Land, Infrastructure and Transport (No. RS-2022-00143647 ). The authors also thank the Division of Tourism Transport of the Korea Tourism Organization for allowing the use of the conjoint survey data collected for this research.

Publisher Copyright:
© 2022

All Science Journal Classification (ASJC) codes

Information Systems
Media Technology
Computer Science Applications
Management Science and Operations Research
Library and Information Sciences

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10.1016/j.ipm.2022.103263

Cite this

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title = "Spatial experience on tourism through MaaS (Mobility as a Service): Applying for a conjoint model of portfolio choice",

abstract = "Travel significantly affects tourism and tourist satisfaction. Better tourism transport provision is essential to sustainable mobility and smart tourism. Knowing why tourists prefer specific travel alternatives is therefore important. Travel needs several trip stages over tourism space. Mobility as a Service (MaaS) offers alternatives to traveling to tourist attractions through various trip stages. The paper aims to show the relationships of the tourist preference for tourism travel alternatives represented as MaaS portfolios with MaaS provision of tourism destinations. To this end, the paper analyzes conjoint choices of tourism travel portfolios using a mixed logit model, evaluates the resultant willingness to pay (WTP)-based travel service preferences for 10 locally most visited cities of Korea, and compares the evaluations with the physical levels of MaaS provision of those cities. The preference for travel is found unique for tourism, and the tourists' evaluation of travel services has subtle differences from the MaaS provision level.",

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Spatial experience on tourism through MaaS (Mobility as a Service): Applying for a conjoint model of portfolio choice

Abstract

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