_Design Museums experiencing and seeking practicality with aesthetic value

Recently, countries with an advanced culture of desip have paid more attention to the role of the design museum as a space of cultural communication on the value of design culture. Each design museum has a unique style in terms of national competitiveness and brand design. New and remodeled design museums tend to be open-planned and light-filled. It is necessary to explore the reasons for these trends. This study is qualitative research based on a case study and literature analysis on the characteristics and strategies of the most successful desigrr museums in the world. The grounded theory approach was used to make sense of the collection and in the analysis of the data. Some design museums focus on the diversity of desigr work while others specialize tn a specific field. This research finds that the museums do not ^just display the object, but also provide information on their design history, culture, and value. Furthermore, successful museums continuously sympathize and communicate with spectators for further development. In all successful design museum cases, the design museum is a place that arouses people's empathy, communicates with spectators through experience, and seeks practicality with aesthetic value.