Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

So Young Lee, Yoon Hi Sung, Dongwon Choi, Dong Hoo Kim

Research output: Contribution to journalArticlepeer-review


This research examines how one’s construal level of a crisis differs by crisis type, and how the interplay of crisis type (self-threatening vs. society-threatening) and apology appeal type (emotional vs. informational) impacts the effectiveness of apology messages in a corporate crisis context. Findings indicate that one’s mental construal toward a crisis varies by crisis type, with a self-threatening crisis leading to a lower level of construal than a society-threatening one. Findings further suggest that in a society-threatening crisis condition, an informational apology was more effective than an emotional one. However, in a self-threatening crisis condition, there was no significant difference between two different message types. These findings offer valuable guidelines for developing effective crisis response strategy.

Original languageEnglish
Pages (from-to)795-811
Number of pages17
JournalJournal of Business Ethics
Issue number4
Publication statusPublished - 2021 Feb

Bibliographical note

Publisher Copyright:
© 2019, Springer Nature B.V.

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting(all)
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law


Dive into the research topics of 'Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses'. Together they form a unique fingerprint.

Cite this