Abstract
Building upon extant research on temporal framing effect (i.e., relative persuasiveness of present- vs. future-oriented messages), this study investigates whether temporal framing effect differs for narrative versus non-narrative messages in the context of promoting human papillomavirus (HPV) vaccination among young adults. Results of a controlled experiment (N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 401-417 |
| Number of pages | 17 |
| Journal | Communication Research |
| Volume | 46 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2019 Apr 1 |
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All Science Journal Classification (ASJC) codes
- Communication
- Language and Linguistics
- Linguistics and Language
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Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages : The Case of Promoting HPV Vaccination. / Kim, Jarim; Nan, Xiaoli.
In: Communication Research, Vol. 46, No. 3, 01.04.2019, p. 401-417.Research output: Contribution to journal › Article
TY - JOUR
T1 - Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages
T2 - The Case of Promoting HPV Vaccination
AU - Kim, Jarim
AU - Nan, Xiaoli
PY - 2019/4/1
Y1 - 2019/4/1
N2 - Building upon extant research on temporal framing effect (i.e., relative persuasiveness of present- vs. future-oriented messages), this study investigates whether temporal framing effect differs for narrative versus non-narrative messages in the context of promoting human papillomavirus (HPV) vaccination among young adults. Results of a controlled experiment (N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.
AB - Building upon extant research on temporal framing effect (i.e., relative persuasiveness of present- vs. future-oriented messages), this study investigates whether temporal framing effect differs for narrative versus non-narrative messages in the context of promoting human papillomavirus (HPV) vaccination among young adults. Results of a controlled experiment (N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.
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UR - http://www.scopus.com/inward/citedby.url?scp=84980024363&partnerID=8YFLogxK
U2 - 10.1177/0093650215626980
DO - 10.1177/0093650215626980
M3 - Article
AN - SCOPUS:84980024363
VL - 46
SP - 401
EP - 417
JO - Communication Research
JF - Communication Research
SN - 0093-6502
IS - 3
ER -