Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination

Jarim Kim; Xiaoli Nan

doi:10.1177/0093650215626980

Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination

Jarim Kim, Xiaoli Nan

Department of Communication

Research output: Contribution to journal › Article

11 Citations (Scopus)

Abstract

Building upon extant research on temporal framing effect (i.e., relative persuasiveness of present- vs. future-oriented messages), this study investigates whether temporal framing effect differs for narrative versus non-narrative messages in the context of promoting human papillomavirus (HPV) vaccination among young adults. Results of a controlled experiment (N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.

Original language	English
Pages (from-to)	401-417
Number of pages	17
Journal	Communication Research
Volume	46
Issue number	3
DOIs	https://doi.org/10.1177/0093650215626980
Publication status	Published - 2019 Apr 1

All Science Journal Classification (ASJC) codes

Language and Linguistics
Communication
Linguistics and Language

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Kim, J., & Nan, X. (2019). Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination. Communication Research, 46(3), 401-417. https://doi.org/10.1177/0093650215626980

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