Terrestrial TV network coverage: Measuring its impact on media market

Yunhyoung Kim; Jeonghoon Mo

doi:10.1109/BMSB.2017.7986190

Terrestrial TV network coverage: Measuring its impact on media market

Yunhyoung Kim, Jeonghoon Mo

Department of Industrial Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

It is worthwhile to study the impact of terrestrial network coverage on television media markets because the terrestrial broadcasting is considered as the most influential media platform mainly due to its wide network coverage. However, it is not clear how the coverage contributes to the media's prominence. To understand its impact, we focus especially on its economic impact on the market which consists of terrestrial broadcasters and pay TV operators. The pay TVoperators retransmit the terrestrial TV channels under a retransmission consent, so the broadcasters can be seen as vertically integrated operators which are both upstream TV program rights holders and downstream rival distributors to the pay TV operators. By dividing the market into 'inside the coverage' and 'outside the coverage', we investigate the effect of the coverage on subscription price of the pay TV, and profits of both firms. We also study the change of the retransmission fee since the coverage changes their profits thereby affecting the bargaining power.

Original language	English
Title of host publication	2017 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017
Publisher	IEEE Computer Society
ISBN (Electronic)	9781509049370
DOIs	https://doi.org/10.1109/BMSB.2017.7986190
Publication status	Published - 2017 Jul 19
Event	12th IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017 - Cagliari, Italy Duration: 2017 Jun 7 → 2017 Jun 9

Publication series

Name	IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB
ISSN (Print)	2155-5044
ISSN (Electronic)	2155-5052

Other

Other	12th IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017
Country/Territory	Italy
City	Cagliari
Period	17/6/7 → 17/6/9

Bibliographical note

Publisher Copyright:
© 2017 IEEE.

All Science Journal Classification (ASJC) codes

Computer Graphics and Computer-Aided Design
Computer Networks and Communications
Computer Science Applications
Human-Computer Interaction
Electrical and Electronic Engineering
Media Technology
Communication

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10.1109/BMSB.2017.7986190

Cite this

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abstract = "It is worthwhile to study the impact of terrestrial network coverage on television media markets because the terrestrial broadcasting is considered as the most influential media platform mainly due to its wide network coverage. However, it is not clear how the coverage contributes to the media's prominence. To understand its impact, we focus especially on its economic impact on the market which consists of terrestrial broadcasters and pay TV operators. The pay TVoperators retransmit the terrestrial TV channels under a retransmission consent, so the broadcasters can be seen as vertically integrated operators which are both upstream TV program rights holders and downstream rival distributors to the pay TV operators. By dividing the market into 'inside the coverage' and 'outside the coverage', we investigate the effect of the coverage on subscription price of the pay TV, and profits of both firms. We also study the change of the retransmission fee since the coverage changes their profits thereby affecting the bargaining power.",

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Kim, Y & Mo, J 2017, Terrestrial TV network coverage: Measuring its impact on media market. in 2017 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017., 7986190, IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB, IEEE Computer Society, 12th IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017, Cagliari, Italy, 17/6/7. https://doi.org/10.1109/BMSB.2017.7986190

Terrestrial TV network coverage : Measuring its impact on media market. / Kim, Yunhyoung; Mo, Jeonghoon.

2017 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017. IEEE Computer Society, 2017. 7986190 (IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Terrestrial TV network coverage: Measuring its impact on media market

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