Terrestrial TV network coverage: Measuring its impact on media market

Yunhyoung Kim, Jeonghoon Mo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

It is worthwhile to study the impact of terrestrial network coverage on television media markets because the terrestrial broadcasting is considered as the most influential media platform mainly due to its wide network coverage. However, it is not clear how the coverage contributes to the media's prominence. To understand its impact, we focus especially on its economic impact on the market which consists of terrestrial broadcasters and pay TV operators. The pay TVoperators retransmit the terrestrial TV channels under a retransmission consent, so the broadcasters can be seen as vertically integrated operators which are both upstream TV program rights holders and downstream rival distributors to the pay TV operators. By dividing the market into 'inside the coverage' and 'outside the coverage', we investigate the effect of the coverage on subscription price of the pay TV, and profits of both firms. We also study the change of the retransmission fee since the coverage changes their profits thereby affecting the bargaining power.

Original languageEnglish
Title of host publication2017 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017
PublisherIEEE Computer Society
ISBN (Electronic)9781509049370
DOIs
Publication statusPublished - 2017 Jul 19
Event12th IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017 - Cagliari, Italy
Duration: 2017 Jun 72017 Jun 9

Publication series

NameIEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB
ISSN (Print)2155-5044
ISSN (Electronic)2155-5052

Other

Other12th IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017
CountryItaly
CityCagliari
Period17/6/717/6/9

All Science Journal Classification (ASJC) codes

  • Computer Graphics and Computer-Aided Design
  • Computer Networks and Communications
  • Computer Science Applications
  • Human-Computer Interaction
  • Electrical and Electronic Engineering
  • Media Technology
  • Communication

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  • Cite this

    Kim, Y., & Mo, J. (2017). Terrestrial TV network coverage: Measuring its impact on media market. In 2017 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB 2017 [7986190] (IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, BMSB). IEEE Computer Society. https://doi.org/10.1109/BMSB.2017.7986190