Testing robustness of UTAUT model: An invariance analysis

Myung Soo Kang; Il Im; Seongtae Hong

doi:10.4018/JGIM.2017070105

Testing robustness of UTAUT model: An invariance analysis

Myung Soo Kang, Il Im, Seongtae Hong

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

In order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.

Original language	English
Pages (from-to)	81-97
Number of pages	17
Journal	Journal of Global Information Management
Volume	25
Issue number	3
DOIs	https://doi.org/10.4018/JGIM.2017070105
Publication status	Published - 2017 Jul 1

Bibliographical note

Funding Information:
This Research was financially supported by Hansung University and 2014 Research Grant of Sangmyung University.

Publisher Copyright:
Copyright © 2017, IGI Global.

All Science Journal Classification (ASJC) codes

Business and International Management
Computer Science Applications
Strategy and Management
Management Science and Operations Research
Information Systems and Management

Access to Document

10.4018/JGIM.2017070105

Fingerprint Dive into the research topics of 'Testing robustness of UTAUT model: An invariance analysis'. Together they form a unique fingerprint.

Cite this

@article{37de24e1de1940b0832292e24e7d010d,

title = "Testing robustness of UTAUT model: An invariance analysis",

abstract = "In order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.",

author = "Kang, {Myung Soo} and Il Im and Seongtae Hong",

note = "Funding Information: This Research was financially supported by Hansung University and 2014 Research Grant of Sangmyung University. Publisher Copyright: Copyright {\textcopyright} 2017, IGI Global.",

year = "2017",

month = jul,

day = "1",

doi = "10.4018/JGIM.2017070105",

language = "English",

volume = "25",

pages = "81--97",

journal = "Journal of Global Information Management",

issn = "1062-7375",

publisher = "IGI Publishing",

number = "3",

}

TY - JOUR

T1 - Testing robustness of UTAUT model

T2 - An invariance analysis

AU - Kang, Myung Soo

AU - Im, Il

AU - Hong, Seongtae

PY - 2017/7/1

Y1 - 2017/7/1

N2 - In order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.

AB - In order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.

UR - http://www.scopus.com/inward/record.url?scp=85019161042&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85019161042&partnerID=8YFLogxK

U2 - 10.4018/JGIM.2017070105

DO - 10.4018/JGIM.2017070105

M3 - Article

AN - SCOPUS:85019161042

VL - 25

SP - 81

EP - 97

JO - Journal of Global Information Management

JF - Journal of Global Information Management

SN - 1062-7375

IS - 3

ER -

Testing robustness of UTAUT model: An invariance analysis

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Cite this