Testing the task-media fit: The effects of task equivocality on social presence of mobile video-mediated communication

Haejung Yun, Chris Seo Yun Choi, Choong C. Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Since social presence theory was introduced, many researchers have tried to apply it to various technology-mediated communication media, including E-Mail, videoconferencing, and instant messengers. Yet few researches have investigated the influence of mobile video-mediated communication (VMC) on the social presence despite prevalence in business practices. In this paper, a research model is developed to test the relationship between the mobile VMC (video telephony and video chatting) and the level of social presence. And the task equivocality, whether it's an intellective task or a negotiation task, is also considered as moderating variables, based on the task-media fit proposition. Hence, mobile video chatting could be suggested as an alternative media of mobile video telephony for less equivocal informative tasks according to this study.

Original languageEnglish
Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
Pages5345-5351
Number of pages7
Publication statusPublished - 2009 Dec 1
Event15th Americas Conference on Information Systems 2009, AMCIS 2009 - San Francisco, CA, United States
Duration: 2009 Aug 62009 Aug 9

Publication series

Name15th Americas Conference on Information Systems 2009, AMCIS 2009
Volume8

Other

Other15th Americas Conference on Information Systems 2009, AMCIS 2009
CountryUnited States
CitySan Francisco, CA
Period09/8/609/8/9

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All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

Cite this

Yun, H., Choi, C. S. Y., & Lee, C. C. (2009). Testing the task-media fit: The effects of task equivocality on social presence of mobile video-mediated communication. In 15th Americas Conference on Information Systems 2009, AMCIS 2009 (pp. 5345-5351). (15th Americas Conference on Information Systems 2009, AMCIS 2009; Vol. 8).