The motion picture industry of China has grown fast over recent years. Given that Chinese films began to gain popularity globally, we address what determines box-office performance for Chinese movies. We treat the movie as an experiential good and hypothesize that Chinese films' box-office performance is affected by a set ofcharacteristics-related variables embedded in each film.We construct our dataset based on 134 Chinese films released in America from 2000 to 2012, and conduct a regression analysis. The statistical results suggest thatactor reputation, existence of foreign investment, adventure genre and online ratingsin the local market increase the box office performance of Chinese films in the U.S.
|Number of pages||13|
|Journal||International Journal of Applied Business and Economic Research|
|Publication status||Published - 2015|
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics