The continuous use behaviour of 3G mobile video phone services

Bong Gyou Lee, Younghee Lee, Sang Chul Kim

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Despite rapid technological advancement it has been very difficult for service providers to develop killer applications in mobile communication markets. The objective of this study is to analyse the influential factors on continuous use intention for 3G mobile video phone services. The results showed that attitude, subjective norm, and video phone function exert a significant influence on continuous use intention for video phone services and video phone function and video phone call quality exert influence on user attitude. This research will provide useful implications for staff and researchers who are building two-way service based profit models, including mobile video phone services.

Original languageEnglish
Pages (from-to)371-391
Number of pages21
JournalInternational Journal of Mobile Communications
Volume8
Issue number4
DOIs
Publication statusPublished - 2010 Jul 1

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Profitability
Communication

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Computer Networks and Communications
  • Electrical and Electronic Engineering

Cite this

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The continuous use behaviour of 3G mobile video phone services. / Lee, Bong Gyou; Lee, Younghee; Kim, Sang Chul.

In: International Journal of Mobile Communications, Vol. 8, No. 4, 01.07.2010, p. 371-391.

Research output: Contribution to journalArticle

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