The effect of attributes of innovation and perceived risk on product attitudes and intention to adopt smart wear

Eunju Ko, Heewon Sung, Hyerim Yoon

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)89-93
Number of pages5
JournalJournal of Global Academy of Marketing Science
Volume18
DOIs
Publication statusPublished - 2008

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