The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

Eunju Ko, Jane Ko, Eunha Chun, Ji Eun Lee

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)72-91
Number of pages20
JournalJournal of Global Scholars of Marketing Science
Volume23
Issue number1
DOIs
Publication statusPublished - 2013

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