The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

Eunju Ko, Jane Ko, Eunha Chun, Ji Eun Lee

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

Original language	English
Pages (from-to)	72-91
Number of pages	20
Journal	Journal of Global Scholars of Marketing Science
Volume	23
Issue number	1
DOIs	https://doi.org/10.1080/21639159.2012.744512
Publication status	Published - 2013

Access to Document

@article{70d288b63b2a4f3a848698ca0fd3d3a7,

title = "The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors",

author = "Eunju Ko and Jane Ko and Eunha Chun and Lee, {Ji Eun}",

year = "2013",

doi = "10.1080/21639159.2012.744512",

language = "English",

volume = "23",

pages = "72--91",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9159",

publisher = "Taylor & Francis",

number = "1",

}

TY - JOUR

T1 - The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

AU - Ko, Eunju

AU - Ko, Jane

AU - Chun, Eunha

AU - Lee, Ji Eun

PY - 2013

Y1 - 2013

U2 - 10.1080/21639159.2012.744512

DO - 10.1080/21639159.2012.744512

M3 - Article

SN - 2163-9159

VL - 23

SP - 72

EP - 91

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

IS - 1

ER -