The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

Eunju Ko, Jane Ko, Eunha Chun, Ji Eun Lee

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)72-91
Number of pages20
JournalJournal of Global Scholars of Marketing Science
Volume23
Issue number1
DOIs
Publication statusPublished - 2013

Cite this

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title = "The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors",
author = "Eunju Ko and Jane Ko and Eunha Chun and Lee, {Ji Eun}",
year = "2013",
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language = "English",
volume = "23",
pages = "72--91",
journal = "Journal of Global Scholars of Marketing Science",
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors. / Ko, Eunju; Ko, Jane; Chun, Eunha; Lee, Ji Eun.

In: Journal of Global Scholars of Marketing Science, Vol. 23, No. 1, 2013, p. 72-91.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

AU - Ko, Eunju

AU - Ko, Jane

AU - Chun, Eunha

AU - Lee, Ji Eun

PY - 2013

Y1 - 2013

U2 - 10.1080/21639159.2012.744512

DO - 10.1080/21639159.2012.744512

M3 - Article

VL - 23

SP - 72

EP - 91

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 1

ER -