The effect of the lifestyles of social networking service users on luxury brand loyalty

Eunju Ko, Jina Park, Hyunjeong Song

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)182-192
Number of pages11
JournalJournal of Global Scholars of Marketing Science
Volume21
Issue number4
Publication statusPublished - 2011

Cite this

@article{753b2e0b79114057bd98e20159412bda,
title = "The effect of the lifestyles of social networking service users on luxury brand loyalty",
author = "Eunju Ko and Jina Park and Hyunjeong Song",
year = "2011",
language = "English",
volume = "21",
pages = "182--192",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
publisher = "Taylor & Francis",
number = "4",

}

The effect of the lifestyles of social networking service users on luxury brand loyalty. / Ko, Eunju; Park, Jina; Song, Hyunjeong.

In: Journal of Global Scholars of Marketing Science, Vol. 21, No. 4, 2011, p. 182-192.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The effect of the lifestyles of social networking service users on luxury brand loyalty

AU - Ko, Eunju

AU - Park, Jina

AU - Song, Hyunjeong

PY - 2011

Y1 - 2011

M3 - Article

VL - 21

SP - 182

EP - 192

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 4

ER -