The effect of user experience factors of tablet devices on behavioral intention to purchase in the experience zone

Wooyong Yi, Jungyeon Sung, Kwangsu Cho

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

As a place where users experience products and make decisions, the experience zone has become an interesting location. In this research, to analyze user experience (UX) in the experience zone, three user experience factors (readability, mobility and telepresence) and two mediating factors (usability and usefulness) are developed and tested as a user experience model. Also, to predict user behavior, behavioral intention to purchase is added to the model. The model and experiment were constructed to explain how users of a tablet device experience, perceive, and finally, purchase a device via functions and UX factors of the tablet device. To analyze the model, structural equation modeling was used. The results generally supported the suggested model for UX and the experience zone of tablet devices. Empirical and theoretical implications were discussed.

Original languageEnglish
Title of host publicationHuman Centric Technology and Service in Smart Space, HumanCom 2012
Pages25-36
Number of pages12
DOIs
Publication statusPublished - 2012
Event2012 International Conference on Human-Centric Computing, HumanCom 2012 - Gwangju, Korea, Republic of
Duration: 2012 Sep 62012 Sep 8

Publication series

NameLecture Notes in Electrical Engineering
Volume182 LNEE
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119

Other

Other2012 International Conference on Human-Centric Computing, HumanCom 2012
CountryKorea, Republic of
CityGwangju
Period12/9/612/9/8

All Science Journal Classification (ASJC) codes

  • Industrial and Manufacturing Engineering

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    Yi, W., Sung, J., & Cho, K. (2012). The effect of user experience factors of tablet devices on behavioral intention to purchase in the experience zone. In Human Centric Technology and Service in Smart Space, HumanCom 2012 (pp. 25-36). (Lecture Notes in Electrical Engineering; Vol. 182 LNEE). https://doi.org/10.1007/978-94-007-5086-9_4