The effects of internet proliferation on search engine and over-the-top service markets

Kyu Tae Kwak; Seung Yeop Lee; Minjeong Ham; Sang Woo Lee

doi:10.1016/j.telpol.2021.102146

The effects of internet proliferation on search engine and over-the-top service markets

Kyu Tae Kwak, Seung Yeop Lee, Minjeong Ham, Sang Woo Lee

Graduate School of Information

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Abstract

Search engines and over-the-top (OTT) services, which provide Internet media content, have become increasingly important as Internet usage and the number of websites have spread worldwide. This study examined 1) how Internet proliferation in a given country affects the market shares of domestic and global search engine companies, and 2) how search engine shares in domestic markets affect the global market share of domestic OTT industry. The results showed that 1) wired Internet proliferation has a positive effect on the market shares of domestic search engines, while wireless Internet proliferation has a negative effect. In contrast, wired Internet proliferation has a negative effect on the market shares of global search engines, while wireless Internet has a positive effect. In addition, 2) an increase in the market shares of domestic search engine companies has a positive effect on the global market share of domestic OTT industry. The findings of this study have practical implications for strategy development of related companies and offer empirical evidence for the interdependence of growth in the Internet and entertainment and media markets.

Original language	English
Article number	102146
Journal	Telecommunications Policy
Volume	45
Issue number	8
DOIs	https://doi.org/10.1016/j.telpol.2021.102146
Publication status	Published - 2021 Sept

Bibliographical note

Funding Information:
This research was supported by the MSIT (Ministry of Science and ICT ), Korea, under the ITRC (Information Technology Research Center) support program ( IITP-2020-0-01749 ) supervised by the IITP (Institute of Information & Communications Technology Planning & Evaluation), and also this work was supported by the Soonchunhyang University Research Fund.

Publisher Copyright:
© 2021 Elsevier Ltd

All Science Journal Classification (ASJC) codes

Management Information Systems
Information Systems
Communication
Economics and Econometrics
Library and Information Sciences
Management, Monitoring, Policy and Law

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10.1016/j.telpol.2021.102146

Cite this

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title = "The effects of internet proliferation on search engine and over-the-top service markets",

abstract = "Search engines and over-the-top (OTT) services, which provide Internet media content, have become increasingly important as Internet usage and the number of websites have spread worldwide. This study examined 1) how Internet proliferation in a given country affects the market shares of domestic and global search engine companies, and 2) how search engine shares in domestic markets affect the global market share of domestic OTT industry. The results showed that 1) wired Internet proliferation has a positive effect on the market shares of domestic search engines, while wireless Internet proliferation has a negative effect. In contrast, wired Internet proliferation has a negative effect on the market shares of global search engines, while wireless Internet has a positive effect. In addition, 2) an increase in the market shares of domestic search engine companies has a positive effect on the global market share of domestic OTT industry. The findings of this study have practical implications for strategy development of related companies and offer empirical evidence for the interdependence of growth in the Internet and entertainment and media markets.",

author = "Kwak, {Kyu Tae} and Lee, {Seung Yeop} and Minjeong Ham and Lee, {Sang Woo}",

note = "Funding Information: This research was supported by the MSIT (Ministry of Science and ICT ), Korea, under the ITRC (Information Technology Research Center) support program ( IITP-2020-0-01749 ) supervised by the IITP (Institute of Information & Communications Technology Planning & Evaluation), and also this work was supported by the Soonchunhyang University Research Fund. Publisher Copyright: {\textcopyright} 2021 Elsevier Ltd",

year = "2021",

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doi = "10.1016/j.telpol.2021.102146",

language = "English",

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AU - Ham, Minjeong

AU - Lee, Sang Woo

N1 - Funding Information: This research was supported by the MSIT (Ministry of Science and ICT ), Korea, under the ITRC (Information Technology Research Center) support program ( IITP-2020-0-01749 ) supervised by the IITP (Institute of Information & Communications Technology Planning & Evaluation), and also this work was supported by the Soonchunhyang University Research Fund. Publisher Copyright: © 2021 Elsevier Ltd

PY - 2021/9

Y1 - 2021/9

N2 - Search engines and over-the-top (OTT) services, which provide Internet media content, have become increasingly important as Internet usage and the number of websites have spread worldwide. This study examined 1) how Internet proliferation in a given country affects the market shares of domestic and global search engine companies, and 2) how search engine shares in domestic markets affect the global market share of domestic OTT industry. The results showed that 1) wired Internet proliferation has a positive effect on the market shares of domestic search engines, while wireless Internet proliferation has a negative effect. In contrast, wired Internet proliferation has a negative effect on the market shares of global search engines, while wireless Internet has a positive effect. In addition, 2) an increase in the market shares of domestic search engine companies has a positive effect on the global market share of domestic OTT industry. The findings of this study have practical implications for strategy development of related companies and offer empirical evidence for the interdependence of growth in the Internet and entertainment and media markets.

AB - Search engines and over-the-top (OTT) services, which provide Internet media content, have become increasingly important as Internet usage and the number of websites have spread worldwide. This study examined 1) how Internet proliferation in a given country affects the market shares of domestic and global search engine companies, and 2) how search engine shares in domestic markets affect the global market share of domestic OTT industry. The results showed that 1) wired Internet proliferation has a positive effect on the market shares of domestic search engines, while wireless Internet proliferation has a negative effect. In contrast, wired Internet proliferation has a negative effect on the market shares of global search engines, while wireless Internet has a positive effect. In addition, 2) an increase in the market shares of domestic search engine companies has a positive effect on the global market share of domestic OTT industry. The findings of this study have practical implications for strategy development of related companies and offer empirical evidence for the interdependence of growth in the Internet and entertainment and media markets.

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The effects of internet proliferation on search engine and over-the-top service markets

Abstract

Bibliographical note

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