Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables - perceived risk, technology type, user experience, and gender - in users' technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed.
Bibliographical noteFunding Information:
This research was partially supported by NSF Grants, DUE-0434998 and DUE-0434581.
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Information Systems
- Information Systems and Management