The effects of price salience on consumer perception and purchase intentions

Eunju Ko, David Martin-Consuegea, Angel Millan, Estrella Diaz

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)149-163
Number of pages15
JournalJournal of Global Academy of Marketing Science
Volume20
Issue number2
DOIs
Publication statusPublished - 2010

Cite this

Ko, Eunju ; Martin-Consuegea, David ; Millan, Angel ; Diaz, Estrella . / The effects of price salience on consumer perception and purchase intentions. In: Journal of Global Academy of Marketing Science. 2010 ; Vol. 20, No. 2. pp. 149-163.
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The effects of price salience on consumer perception and purchase intentions. / Ko, Eunju; Martin-Consuegea, David ; Millan, Angel ; Diaz, Estrella .

In: Journal of Global Academy of Marketing Science, Vol. 20, No. 2, 2010, p. 149-163.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The effects of price salience on consumer perception and purchase intentions

AU - Ko, Eunju

AU - Martin-Consuegea, David

AU - Millan, Angel

AU - Diaz, Estrella

PY - 2010

Y1 - 2010

U2 - 10.1080/12297119.2010.9730187

DO - 10.1080/12297119.2010.9730187

M3 - Article

VL - 20

SP - 149

EP - 163

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

IS - 2

ER -