The effects of price salience on consumer perception and purchase intentions

Eunju Ko, David Martin-Consuegea, Angel Millan, Estrella Diaz

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)149-163
Number of pages15
JournalJournal of Global Academy of Marketing Science
Volume20
Issue number2
DOIs
Publication statusPublished - 2010

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