The impact of avatar appearance and offline identity disclosure on trust in virtual worlds

Chris Seo Yun Choi, Haejung Yun, Kyung Kyu Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

This study attempts to understand how people can promote cognition-based trust in virtual worlds such as Second Life. The effects of the two presentation formats on avatars' appearance as well as the moderating role of the disclosure of offline identity were examined in a laboratory experiment. The experimental results show that (1) a more sophisticated avatar leads to higher cognition-based trust than a less sophisticated avatar; (2) under a more sophisticated avatar condition, the absence of offline information and the presence of offline information lead to the same level of cognition-based trust; (3) under a less sophisticated avatar condition, the presence of offline information leads to higher cognition-based trust than the absence of offline information. This research contributes toward the understanding of identity verification on interpersonal trust in virtual environments.

Original languageEnglish
Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
Pages1801-1808
Number of pages8
Publication statusPublished - 2009
Event15th Americas Conference on Information Systems 2009, AMCIS 2009 - San Francisco, CA, United States
Duration: 2009 Aug 62009 Aug 9

Publication series

Name15th Americas Conference on Information Systems 2009, AMCIS 2009
Volume3

Other

Other15th Americas Conference on Information Systems 2009, AMCIS 2009
CountryUnited States
CitySan Francisco, CA
Period09/8/609/8/9

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

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