The impact of mobile channel adoption on purchase time dispersion in e-commerce

Youngsok Bang, Dong Joo Lee, Kunsoo Han

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user's purchase time becomes more dispersed throughout a day after the mobile channel adoption, and (2) the impact of the mobile channel adoption on the purchase time dispersion is significantly different across different user groups. These findings present strong empirical evidences of access affordance of the mobile channel and how the affordance is realized across e-market users.

Original languageEnglish
Title of host publicationICEC 2015 - Proceedings of the 17th Annual International Conference on Electronic Commerce
Subtitle of host publication"Application of Big Data in E-Commerce"
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450334617
DOIs
Publication statusPublished - 2015 Aug 3
Event17th Annual International Conference on Electronic Commerce, ICEC 2015 - Seoul, Korea, Republic of
Duration: 2015 Aug 32015 Aug 5

Publication series

NameACM International Conference Proceeding Series
Volume03-05-August-2015

Conference

Conference17th Annual International Conference on Electronic Commerce, ICEC 2015
CountryKorea, Republic of
CitySeoul
Period15/8/315/8/5

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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  • Cite this

    Bang, Y., Lee, D. J., & Han, K. (2015). The impact of mobile channel adoption on purchase time dispersion in e-commerce. In ICEC 2015 - Proceedings of the 17th Annual International Conference on Electronic Commerce: "Application of Big Data in E-Commerce" (ACM International Conference Proceeding Series; Vol. 03-05-August-2015). Association for Computing Machinery. https://doi.org/10.1145/2781562.2781602