TY - JOUR
T1 - The impact of quick response technologies on retail store attributes
AU - ko, Eunju
AU - Kincade, Doris H.
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1997/3/1
Y1 - 1997/3/1
N2 - In the competitive business environment, retailers can obtain profit by strategic planning and delivering consumer satisfaction. Quick response (QR) is a new business strategy to maximize consumer satisfaction by implementing new technologies (e.g. barcoding, scanner). Reports on research which aimed to identify the use of quick response technologies (QRT) and to identify store attributes that are improved by QRT. A convenience sample of 32 apparel retailers participated in this survey research; 26 retailers were selected at a QR trade conference and six small individual retailers were also selected from a south-east city. Finds that the most frequently cited store attributes that are improved by QRT were fast turnaround of goods and reduced stockouts. Both the use of QRT and improvement level of store attributes differed by store type.
AB - In the competitive business environment, retailers can obtain profit by strategic planning and delivering consumer satisfaction. Quick response (QR) is a new business strategy to maximize consumer satisfaction by implementing new technologies (e.g. barcoding, scanner). Reports on research which aimed to identify the use of quick response technologies (QRT) and to identify store attributes that are improved by QRT. A convenience sample of 32 apparel retailers participated in this survey research; 26 retailers were selected at a QR trade conference and six small individual retailers were also selected from a south-east city. Finds that the most frequently cited store attributes that are improved by QRT were fast turnaround of goods and reduced stockouts. Both the use of QRT and improvement level of store attributes differed by store type.
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U2 - 10.1108/09590559710160382
DO - 10.1108/09590559710160382
M3 - Article
AN - SCOPUS:0003041292
VL - 25
SP - 90
EP - 98
JO - International Journal of Retail and Distribution Management
JF - International Journal of Retail and Distribution Management
SN - 0959-0552
IS - 2
ER -