The impact of quick response technologies on retail store attributes

Eunju ko, Doris H. Kincade

Research output: Contribution to journalArticle

34 Citations (Scopus)

Abstract

In the competitive business environment, retailers can obtain profit by strategic planning and delivering consumer satisfaction. Quick response (QR) is a new business strategy to maximize consumer satisfaction by implementing new technologies (e.g. barcoding, scanner). Reports on research which aimed to identify the use of quick response technologies (QRT) and to identify store attributes that are improved by QRT. A convenience sample of 32 apparel retailers participated in this survey research; 26 retailers were selected at a QR trade conference and six small individual retailers were also selected from a south-east city. Finds that the most frequently cited store attributes that are improved by QRT were fast turnaround of goods and reduced stockouts. Both the use of QRT and improvement level of store attributes differed by store type.

Original languageEnglish
Pages (from-to)90-98
Number of pages9
JournalInternational Journal of Retail & Distribution Management
Volume25
Issue number2
DOIs
Publication statusPublished - 1997 Mar 1

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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