Abstract
Purpose: This study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors. Design/methodology/approach: An online survey was conducted with 417 full-time employees working in various industries in the United States. Findings: The results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication. Originality/value: This study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.
| Original language | English |
|---|---|
| Pages (from-to) | 261-278 |
| Number of pages | 18 |
| Journal | Leadership and Organization Development Journal |
| Volume | 43 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2022 Mar 15 |
Bibliographical note
Funding Information:Funding: The study was funded by Yonsei University Research Fund of 2021 (No: 2021-22-0312).
Publisher Copyright:
© 2021, Emerald Publishing Limited.
All Science Journal Classification (ASJC) codes
- Business, Management and Accounting (miscellaneous)
- Organizational Behavior and Human Resource Management