The influential factors on the diffusion of smartwatches in Korea

Insu Cho, Heejun Park

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

This study investigates the characteristics of smartwatches and examines the important variables pertaining to the adoption of smartwatches by consumers. Based on previous research and interviews, this study sets emotional design, content quality, and system quality as external factors. In the perception layer with regard to directly influences of the intention to use smartwatches, this study sets performance expectancy, effort expectancy, hedonic motivation, social influence, and price value based on the extended unified theory of acceptance and use of technology (UTAUT2). Based on 273 samples in the Republic of Korea, this study empirically tests the research model using a structural equation model. The findings imply several implications which can be used to bolster the intention to use smartwatches. Moreover, practitioners can establish the future development directions of smartwatches.

Original languageEnglish
Pages (from-to)230-251
Number of pages22
JournalInternational Journal of Technology Management
Volume72
Issue number1
DOIs
Publication statusPublished - 2016 Jan 1

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Strategy and Management
  • Industrial relations
  • Computer Science Applications
  • Law

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