The meaning and measurements of the UTAUT model: An invariance analysis

Myung Soo Kang, Il Im, Seongtae Hong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The Unified Theory on Acceptance and Use of Technology (UTAUT), a recent model in the study of technology adoption, integrates eight theories of technology adoption and provides a comprehensive view of factors affecting users' adoption behavior. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that overall the UTAUT model is robust across different conditions. However, when applying the UTAUT model to different conditions and groups, possible differences due to measurement non-invariance should be taken into account, especially in cases of transnational or cross-technology comparison. The paper discusses implications of the study results and makes recommendations for future research.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages2070-2086
Number of pages17
Publication statusPublished - 2011
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: 2011 Dec 42011 Dec 7

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume3

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period11/12/411/12/7

All Science Journal Classification (ASJC) codes

  • Information Systems

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    Kang, M. S., Im, I., & Hong, S. (2011). The meaning and measurements of the UTAUT model: An invariance analysis. In International Conference on Information Systems 2011, ICIS 2011 (pp. 2070-2086). (International Conference on Information Systems 2011, ICIS 2011; Vol. 3).