The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Eunju Ko, Heeju Chae, Jiye Shin

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-15
Number of pages15
JournalInternational Journal of Advertising
DOIs
Publication statusPublished - 2018 Jan 4

Cite this

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title = "The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands",
author = "Eunju Ko and Heeju Chae and Jiye Shin",
year = "2018",
month = "1",
day = "4",
doi = "10.1080/02650487.2017.1401519",
language = "English",
pages = "1--15",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor & Francis",

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The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands. / Ko, Eunju; Chae, Heeju; Shin, Jiye.

In: International Journal of Advertising, 04.01.2018, p. 1-15.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

AU - Ko, Eunju

AU - Chae, Heeju

AU - Shin, Jiye

PY - 2018/1/4

Y1 - 2018/1/4

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DO - 10.1080/02650487.2017.1401519

M3 - Article

SP - 1

EP - 15

JO - International Journal of Advertising

T2 - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

ER -