The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Eunju Ko, Heeju Chae, Jiye Shin

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

Original language	English
Pages (from-to)	1-15
Number of pages	15
Journal	International Journal of Advertising
DOIs	https://doi.org/10.1080/02650487.2017.1401519
Publication status	Published - 2018 Jan 4

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AU - Chae, Heeju

AU - Shin, Jiye

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