The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Eunju Ko, Heeju Chae, Jiye Shin

Research output: Contribution to journalArticle

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-15
Number of pages15
JournalInternational Journal of Advertising
DOIs
Publication statusPublished - 2018 Jan 4

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