Original language | English |
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Pages (from-to) | 47-58 |
Number of pages | 12 |
Journal | Journal of Global Academy of Marketing Science |
Volume | 19 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2009 |
The relationship among country of origin, brand equity and brand loyalty: comparison among USA, China and Korea
Eunju Ko, Sook Hyun Kim, Guofeng Li, Peng Zou, Hao Zhang, Kyung Hoon Kim
Research output: Contribution to journal › Article › peer-review