The relationship among country of origin, brand equity and brand loyalty: comparison among USA, China and Korea

Eunju Ko, Sook Hyun Kim, Guofeng Li, Peng Zou, Hao Zhang, Kyung Hoon Kim

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	47-58
Number of pages	12
Journal	Journal of Global Academy of Marketing Science
Volume	19
Issue number	1
DOIs	https://doi.org/10.1080/12297119.2009.9707286
Publication status	Published - 2009

Access to Document

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title = "The relationship among country of origin, brand equity and brand loyalty: comparison among USA, China and Korea",

author = "Eunju Ko and Kim, {Sook Hyun} and Guofeng Li and Peng Zou and Hao Zhang and Kim, {Kyung Hoon}",

year = "2009",

doi = "10.1080/12297119.2009.9707286",

language = "English",

volume = "19",

pages = "47--58",

journal = "Journal of Global Academy of Marketing Science",

issn = "1229-7119",

publisher = "Taylor & Francis",

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TY - JOUR

T1 - The relationship among country of origin, brand equity and brand loyalty: comparison among USA, China and Korea

AU - Ko, Eunju

AU - Kim, Sook Hyun

AU - Li, Guofeng

AU - Zou, Peng

AU - Zhang, Hao

AU - Kim, Kyung Hoon

PY - 2009

Y1 - 2009

U2 - 10.1080/12297119.2009.9707286

DO - 10.1080/12297119.2009.9707286

M3 - Article

VL - 19

SP - 47

EP - 58

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

IS - 1

ER -