The relationship among country of origin, brand equity and brand loyalty: comparison among USA, China and Korea

Eunju Ko, Sook Hyun Kim, Guofeng Li, Peng Zou, Hao Zhang, Kyung Hoon Kim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)47-58
Number of pages12
JournalJournal of Global Academy of Marketing Science
Issue number1
Publication statusPublished - 2009

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