The relationship between motivation and information sharing about products and services on Facebook

Insu Cho, Heejun Park, Joseph Kichul Kim

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

The purpose of this research is to explain the information-sharing process and investigate the intrinsic and extrinsic motivations that may induce information sharing on Facebook. Using the theory of planned behaviour, this research distinguishes between information-sharing intention and information-sharing behaviour. Based on self-determination theory, this research selects the extrinsic and intrinsic motivations that influence intention. Based on a survey of 233 South Korean Facebook users in their 20s and 30s, this research applies a structural equation modelling approach to develop the research model. All the intrinsic motivations are found to have a significant positive influence on information sharing about products and services. However, among the extrinsic motivations, only expected reciprocal relationship is found to have a significant positive influence on information-sharing intention. This research approaches Facebook empirically from a marketing perspective and suggests a strategic direction for marketers and Facebook managers.

Original languageEnglish
Pages (from-to)858-868
Number of pages11
JournalBehaviour and Information Technology
Volume34
Issue number9
DOIs
Publication statusPublished - 2015 Sep 2

Fingerprint

Information Dissemination
facebook
Motivation
extrinsic motivation
intrinsic motivation
Research
Personal Autonomy
Marketing
research approach
self-determination
Facebook
Information Sharing
Managers
marketing
manager
Extrinsic
Intentions

All Science Journal Classification (ASJC) codes

  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Social Sciences(all)
  • Human-Computer Interaction

Cite this

@article{9e04147c540c4376838272cd1e7e1b2f,
title = "The relationship between motivation and information sharing about products and services on Facebook",
abstract = "The purpose of this research is to explain the information-sharing process and investigate the intrinsic and extrinsic motivations that may induce information sharing on Facebook. Using the theory of planned behaviour, this research distinguishes between information-sharing intention and information-sharing behaviour. Based on self-determination theory, this research selects the extrinsic and intrinsic motivations that influence intention. Based on a survey of 233 South Korean Facebook users in their 20s and 30s, this research applies a structural equation modelling approach to develop the research model. All the intrinsic motivations are found to have a significant positive influence on information sharing about products and services. However, among the extrinsic motivations, only expected reciprocal relationship is found to have a significant positive influence on information-sharing intention. This research approaches Facebook empirically from a marketing perspective and suggests a strategic direction for marketers and Facebook managers.",
author = "Insu Cho and Heejun Park and Kim, {Joseph Kichul}",
year = "2015",
month = "9",
day = "2",
doi = "10.1080/0144929X.2014.988177",
language = "English",
volume = "34",
pages = "858--868",
journal = "Behaviour and Information Technology",
issn = "0144-929X",
publisher = "Taylor and Francis Ltd.",
number = "9",

}

The relationship between motivation and information sharing about products and services on Facebook. / Cho, Insu; Park, Heejun; Kim, Joseph Kichul.

In: Behaviour and Information Technology, Vol. 34, No. 9, 02.09.2015, p. 858-868.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The relationship between motivation and information sharing about products and services on Facebook

AU - Cho, Insu

AU - Park, Heejun

AU - Kim, Joseph Kichul

PY - 2015/9/2

Y1 - 2015/9/2

N2 - The purpose of this research is to explain the information-sharing process and investigate the intrinsic and extrinsic motivations that may induce information sharing on Facebook. Using the theory of planned behaviour, this research distinguishes between information-sharing intention and information-sharing behaviour. Based on self-determination theory, this research selects the extrinsic and intrinsic motivations that influence intention. Based on a survey of 233 South Korean Facebook users in their 20s and 30s, this research applies a structural equation modelling approach to develop the research model. All the intrinsic motivations are found to have a significant positive influence on information sharing about products and services. However, among the extrinsic motivations, only expected reciprocal relationship is found to have a significant positive influence on information-sharing intention. This research approaches Facebook empirically from a marketing perspective and suggests a strategic direction for marketers and Facebook managers.

AB - The purpose of this research is to explain the information-sharing process and investigate the intrinsic and extrinsic motivations that may induce information sharing on Facebook. Using the theory of planned behaviour, this research distinguishes between information-sharing intention and information-sharing behaviour. Based on self-determination theory, this research selects the extrinsic and intrinsic motivations that influence intention. Based on a survey of 233 South Korean Facebook users in their 20s and 30s, this research applies a structural equation modelling approach to develop the research model. All the intrinsic motivations are found to have a significant positive influence on information sharing about products and services. However, among the extrinsic motivations, only expected reciprocal relationship is found to have a significant positive influence on information-sharing intention. This research approaches Facebook empirically from a marketing perspective and suggests a strategic direction for marketers and Facebook managers.

UR - http://www.scopus.com/inward/record.url?scp=84938555594&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84938555594&partnerID=8YFLogxK

U2 - 10.1080/0144929X.2014.988177

DO - 10.1080/0144929X.2014.988177

M3 - Article

AN - SCOPUS:84938555594

VL - 34

SP - 858

EP - 868

JO - Behaviour and Information Technology

JF - Behaviour and Information Technology

SN - 0144-929X

IS - 9

ER -