The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea

Social Sciences

• Personality 100%
• Service Industries 40%
• Intention 40%
• Internet 30%
• Banks 30%
• Korea 20%
• Marketing 20%
• Customer 10%
• Design Methodology 10%
• Managers 10%
• Brand Equity 10%
• Research 10%
• Positive Consumer 10%
• Strategy 10%
• Surveys 10%
• Influence 10%
• Purpose 10%
• Campaign 10%
• Advertising 10%
• Expertise 10%
• Consumer Attitude 10%
• Attention 10%

Computer Science

• Internet 30%
• Service 30%
• Roles 30%
• Messenger Service 10%
• Marketing Campaign 10%
• Design 10%
• Relationships 10%
• Survey 10%
• Contexts 10%