The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

Sang Jin Kim, Kyung Hoon Kim, Jeonghye Choi

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products'. Together they form a unique fingerprint.

Social Sciences