The role of marketing in supply chain management

Soonhong Min, John T. Mentzer

Research output: Contribution to journalArticle

123 Citations (Scopus)

Abstract

The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.

Original languageEnglish
Pages (from-to)765-787
Number of pages23
JournalInternational Journal of Physical Distribution and Logistics Management
Volume30
Issue number9
DOIs
Publication statusPublished - 2000 Nov

Fingerprint

Supply chain management
Marketing
marketing
supply
Logistics
management
logistics
market orientation
cause

All Science Journal Classification (ASJC) codes

  • Transportation
  • Management of Technology and Innovation

Cite this

@article{2c772d24785845e28c290a36ce3332ce,
title = "The role of marketing in supply chain management",
abstract = "The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.",
author = "Soonhong Min and Mentzer, {John T.}",
year = "2000",
month = "11",
doi = "10.1108/09600030010351462",
language = "English",
volume = "30",
pages = "765--787",
journal = "International Journal of Physical Distribution and Logistics Management",
issn = "0960-0035",
publisher = "Emerald Group Publishing Ltd.",
number = "9",

}

The role of marketing in supply chain management. / Min, Soonhong; Mentzer, John T.

In: International Journal of Physical Distribution and Logistics Management, Vol. 30, No. 9, 11.2000, p. 765-787.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The role of marketing in supply chain management

AU - Min, Soonhong

AU - Mentzer, John T.

PY - 2000/11

Y1 - 2000/11

N2 - The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.

AB - The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.

UR - http://www.scopus.com/inward/record.url?scp=84856655649&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84856655649&partnerID=8YFLogxK

U2 - 10.1108/09600030010351462

DO - 10.1108/09600030010351462

M3 - Article

AN - SCOPUS:84856655649

VL - 30

SP - 765

EP - 787

JO - International Journal of Physical Distribution and Logistics Management

JF - International Journal of Physical Distribution and Logistics Management

SN - 0960-0035

IS - 9

ER -