China's emergence in international standardisation has led scholars to debates over its intensifying techno-nationalism. This paper examines ginseng standardization using interviews and archives. Standardisation on the ginseng production started in low-income regions, which later changed into the techno-nationalism agenda over the product origin. Upon international standardisation, the sales volume and unit price in ginseng production increased. Yet the effects occurred in the domestic market and the market leader countries moved to the premium segment by product differentiation. The ginseng standard initiative did not achieve the commercial dominance in the global market but was a local development policy tool.
Bibliographical noteFunding Information:
This work was supported by Yonsei University Research Grant of 2020 (#2020-22-0324) and by the Institute of Convergence Science (ICONS), Yonsei University.
© 2021 Institute of East and West Studies, Yonsei University, Seoul.
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics, Econometrics and Finance(all)
- Political Science and International Relations