Abstract
The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public’s perceptions and behavior around an issue and (b) how relationship types impact a public’s perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical framework. The results generally supported the theories. More important, the findings indicated that a communal relationship and an exchange relationship had different impacts on problem recognition, constraint recognition, and involvement recognition.
| Original language | English |
|---|---|
| Pages (from-to) | 87-101 |
| Number of pages | 15 |
| Journal | Journal of Public Relations Research |
| Volume | 28 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2016 Mar 3 |
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All Science Journal Classification (ASJC) codes
- Sociology and Political Science
- Public Administration
Cite this
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The value of public relations : Different impacts of communal and exchange relationships on perceptions and communicative behavior. / Kim, Jarim; Sung, Minjung.
In: Journal of Public Relations Research, Vol. 28, No. 2, 03.03.2016, p. 87-101.Research output: Contribution to journal › Article
TY - JOUR
T1 - The value of public relations
T2 - Different impacts of communal and exchange relationships on perceptions and communicative behavior
AU - Kim, Jarim
AU - Sung, Minjung
PY - 2016/3/3
Y1 - 2016/3/3
N2 - The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public’s perceptions and behavior around an issue and (b) how relationship types impact a public’s perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical framework. The results generally supported the theories. More important, the findings indicated that a communal relationship and an exchange relationship had different impacts on problem recognition, constraint recognition, and involvement recognition.
AB - The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public’s perceptions and behavior around an issue and (b) how relationship types impact a public’s perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical framework. The results generally supported the theories. More important, the findings indicated that a communal relationship and an exchange relationship had different impacts on problem recognition, constraint recognition, and involvement recognition.
UR - http://www.scopus.com/inward/record.url?scp=84974822724&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84974822724&partnerID=8YFLogxK
U2 - 10.1080/1062726X.2016.1191014
DO - 10.1080/1062726X.2016.1191014
M3 - Article
AN - SCOPUS:84974822724
VL - 28
SP - 87
EP - 101
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
SN - 1062-726X
IS - 2
ER -