Abstract
The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public’s perceptions and behavior around an issue and (b) how relationship types impact a public’s perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical framework. The results generally supported the theories. More important, the findings indicated that a communal relationship and an exchange relationship had different impacts on problem recognition, constraint recognition, and involvement recognition.
Original language | English |
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Pages (from-to) | 87-101 |
Number of pages | 15 |
Journal | Journal of Public Relations Research |
Volume | 28 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2016 Mar 3 |
Bibliographical note
Publisher Copyright:© 2016 Taylor & Francis.
All Science Journal Classification (ASJC) codes
- Sociology and Political Science
- Public Administration