“Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior

Eunju Ko, Heewon Sung

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCross-Cultural Buyer Behavior
PublisherEmerald Group Publishing Limited
Pages115-137
Number of pages23
Volume18
ISBN (Print)1474-7979
DOIs
Publication statusPublished - 2007

Cite this

Ko, E., & Sung, H. (2007). “Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior. In Cross-Cultural Buyer Behavior (Vol. 18, pp. 115-137). Emerald Group Publishing Limited. https://doi.org/10.1016/S1474-7979(06)18005-9
Ko, Eunju ; Sung, Heewon. / “Trading Up”: A Consumption Value Approach : Cross-Cultural Buyer Behavior. Cross-Cultural Buyer Behavior. Vol. 18 Emerald Group Publishing Limited, 2007. pp. 115-137
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Ko, E & Sung, H 2007, “Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior. in Cross-Cultural Buyer Behavior. vol. 18, Emerald Group Publishing Limited, pp. 115-137. https://doi.org/10.1016/S1474-7979(06)18005-9

“Trading Up”: A Consumption Value Approach : Cross-Cultural Buyer Behavior. / Ko, Eunju; Sung, Heewon.

Cross-Cultural Buyer Behavior. Vol. 18 Emerald Group Publishing Limited, 2007. p. 115-137.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - “Trading Up”: A Consumption Value Approach

T2 - Cross-Cultural Buyer Behavior

AU - Ko, Eunju

AU - Sung, Heewon

PY - 2007

Y1 - 2007

U2 - 10.1016/S1474-7979(06)18005-9

DO - 10.1016/S1474-7979(06)18005-9

M3 - Chapter

SN - 1474-7979

VL - 18

SP - 115

EP - 137

BT - Cross-Cultural Buyer Behavior

PB - Emerald Group Publishing Limited

ER -

Ko E, Sung H. “Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior. In Cross-Cultural Buyer Behavior. Vol. 18. Emerald Group Publishing Limited. 2007. p. 115-137 https://doi.org/10.1016/S1474-7979(06)18005-9