“Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior

Eunju Ko, Heewon Sung

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCross-Cultural Buyer Behavior
PublisherEmerald Group Publishing Limited
Pages115-137
Number of pages23
Volume18
ISBN (Print)1474-7979
DOIs
Publication statusPublished - 2007

Cite this

Ko, E., & Sung, H. (2007). “Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior. In Cross-Cultural Buyer Behavior (Vol. 18, pp. 115-137). Emerald Group Publishing Limited. https://doi.org/10.1016/S1474-7979(06)18005-9