This study seeks to understand how two different types of motivations that are closely related to information-seeking behaviors - the need for orientation (NFO) and motivated reasoning - influence the agenda-setting process. By recording participants' information-seeking behaviors on a custom-designed Web site, this study shows how both NFO and motivated reasoning are related in different ways to individuals' information-seeking behaviors, thereby leading to differences in attribute agenda-setting effects. Congruent with findings of previous research, this study demonstrates that NFO is associated with information-seeking behaviors. However, this study also suggests that increased information-seeking behaviors may not always result in higher attribute agenda setting if individuals' motivations to seek particular kinds of information blind them to what the media emphasize.
Bibliographical notePublisher Copyright:
© 2015 The Author 2015. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.
All Science Journal Classification (ASJC) codes
- Sociology and Political Science