Two different motivations on agenda setting: Need for orientation and motivated reasoning

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7 Citations (Scopus)


This study seeks to understand how two different types of motivations that are closely related to information-seeking behaviors - the need for orientation (NFO) and motivated reasoning - influence the agenda-setting process. By recording participants' information-seeking behaviors on a custom-designed Web site, this study shows how both NFO and motivated reasoning are related in different ways to individuals' information-seeking behaviors, thereby leading to differences in attribute agenda-setting effects. Congruent with findings of previous research, this study demonstrates that NFO is associated with information-seeking behaviors. However, this study also suggests that increased information-seeking behaviors may not always result in higher attribute agenda setting if individuals' motivations to seek particular kinds of information blind them to what the media emphasize.

Original languageEnglish
Pages (from-to)484-510
Number of pages27
JournalInternational Journal of Public Opinion Research
Issue number4
Publication statusPublished - 2016 Dec 1

Bibliographical note

Publisher Copyright:
© 2015 The Author 2015. Published by Oxford University Press on behalf of The World Association for Public Opinion Research. All rights reserved.

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science


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