As misinformation is common in the digital media environment, it has become more important to understand risk communication in the context of communicative behaviors of publics that affect public opinion and policymaking. Focusing on food safety issues such as genetically modified food and food additives in China, this study aims to understand the communicative action of publics and the role of organizational trust in the conspiratorial thinking of publics and their perceptions of food safety issues. Using a national sample of 1,089 citizens living in China, this study examines situational theory of problem solving (STOPS) to understand when and how publics become active in communicative actions to take, select, and transmit information regarding food safety issues. In addition, this study tests the role of organizational trust in the food industry between conspiratorial thinking of publics and their situational perceptions, which are antecedent variables to increase communicative action of publics in problem solving. The results demonstrate that STOPS can be applied to the food safety issue to predict communicative actions of publics, and organizational trust plays a vital role in reducing individuals’ concerns about the food safety issue.
|Journal||American Behavioral Scientist|
|Publication status||Accepted/In press - 2022|
Bibliographical noteFunding Information:
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by Young Scholar Program of National Social Science Funds, grant number 19CXW019.
© 2022 SAGE Publications.
All Science Journal Classification (ASJC) codes
- Social Psychology
- Cultural Studies
- Sociology and Political Science
- Social Sciences(all)