Understanding consumers' expectations of mobile data services in Australia

Sherah Kurnia, Heejin Lee, Song Yang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)

Abstract

The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the industry revenue significantly have not been used widely as predicted. At this stage, few studies have been conducted to explore the use of mobile data services in Australia. To better understand mobile phone users ' expectations regarding mobile data services, this study explores the current use of mobile data services in Australia through a survey study. The findings indicate that there has been a positive trend towards a wider use of mobile data services in Australia. Price, usefulness and immediate availability of the services have been identified as important factors that can further encourage the use of mobile data services in Australia.

Original languageEnglish
Title of host publicationConference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007
DOIs
Publication statusPublished - 2007 Dec 1
Event6th International Conference on the Management of Mobile Business, ICMB 2007 - Toronto, ON, Canada
Duration: 2007 Jul 92007 Jul 11

Publication series

NameConference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007

Other

Other6th International Conference on the Management of Mobile Business, ICMB 2007
CountryCanada
CityToronto, ON
Period07/7/907/7/11

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Electrical and Electronic Engineering
  • Communication

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    Kurnia, S., Lee, H., & Yang, S. (2007). Understanding consumers' expectations of mobile data services in Australia. In Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007 [4278558] (Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007). https://doi.org/10.1109/ICMB.2007.69