Understanding digital consumers' well-being in Asia: The moderating roles of digital natives and privacy concerns

Youshin Kwak, Jeeyeon Kim, Yeolib Kim, Jeonghye Choi

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

As digital technologies permeate our lives, the effect of digital device use on well-being has become a hot-button issue. In this research, we focus on digital usage and digital shopping via online and mobile devices and investigate their relationships with well-being using a public data from South Korea. Overall, online usage and online shopping increase well-being, whereas mobile usage and mobile shopping decrease it. Interestingly, these relationships are complex and idiosyncratic as including digital natives and privacy concerns as moderators provides varied results. Among digital natives, the positive effect of online usage on well-being decreases whereas the negative effects of mobile usage and mobile shopping on well-being increase. Furthermore, privacy concerns weaken the effects of mobile usage and online shopping on well-being.

Original languageEnglish
Pages (from-to)1274-1291
Number of pages18
JournalJournal of Consumer Affairs
Volume55
Issue number4
DOIs
Publication statusPublished - 2021 Dec 1

Bibliographical note

Funding Information:
Ministry of Science and Technology, Taiwan, Grant/Award Number: MOST 109‐2410‐H‐110‐049 ‐; National Research Foundation of Korea, Grant/Award Number: NRF‐2020S1A3A2A02093277; Yonsei University Research Fund of 2020, Grant/Award Number: 2020‐22‐0058 Funding information

Funding Information:
This research was supported by the Yonsei University Research Fund of 2020 (2020‐22‐0058). This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF‐2020S1A3A2A02093277). This work was supported by the Ministry of Science and Technology, Taiwan (MOST 109‐2410‐H‐110‐049). 1

Publisher Copyright:
© 2021 American Council on Consumer Interests.

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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