Instagram, a popular global mobile photo-sharing platform, involves various user interactions centered on posting images accompanied by hashtags. Participatory hashtagging, promoting followers to upload photos that match a suggested hashtag, has great potential to be a communication channel for various organizations and corporations that would like to interact with users on social media. In this paper, we aim to characterize participatory hashtagging behaviors on Instagram by conducting a case study of its representative hashtagging practice, the Weekend Hashtag Project, or #WHP. By conducting a user study using both quantitative and qualitative methods, we analyzed the way Instagram users respond to participation calls and identified factors that motivate users to take part in the project. Based on these findings, we provide design strategies for interested parties to interact with users on social media.
|Title of host publication||CHI EA 2016|
|Subtitle of host publication||#chi4good - Extended Abstracts, 34th Annual CHI Conference on Human Factors in Computing Systems|
|Publisher||Association for Computing Machinery|
|Number of pages||8|
|Publication status||Published - 2016 May 7|
|Event||34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016 - San Jose, United States|
Duration: 2016 May 7 → 2016 May 12
|Name||Conference on Human Factors in Computing Systems - Proceedings|
|Conference||34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016|
|Period||16/5/7 → 16/5/12|
Bibliographical notePublisher Copyright:
© 2016 Authors.
All Science Journal Classification (ASJC) codes
- Human-Computer Interaction
- Computer Graphics and Computer-Aided Design