Understanding the user acceptance of Multimedia messaging services

Ho Kyoung Shin, Kyung Kyun Kim, Ki Won Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

MMS (Multimedia Messaging Services) will become one of the most basic services of mobile communication as well as a promising m-commerce enabling service. In our study, we assumed that psychological traits are key determinants of behavioral intentions to employ pay-per-use information services, especially for MMS. Social cognitive theory and social influence theory are widely accepted, empirically validated models of an individual behavior. An empirical investigation of current MMS users in South Korea was conducted. PLS results provide strong support for the effects of credibility, relative advantage, and perceived ease of use on attitude toward MMS use intention. Specifically, all but one hypothesis linkage perceived costs to attitude were supported. The model provided a detailed account of the key forces underlying users' intention to adopt MMS including included both system and psychological traits measures that seemed to be highly relevant to the acceptance of MMS. Theoretical and practical implications of these findings are discussed in the paper.

Original languageEnglish
Title of host publication11th International Conference on Advanced Communication Technology, ICACT 2009 - Proceedings
Pages1382-1385
Number of pages4
Publication statusPublished - 2009 Jul 10
Event11th International Conference on Advanced Communication Technology, ICACT 2009 - Phoenix Park, Korea, Republic of
Duration: 2009 Feb 152009 Feb 18

Publication series

NameInternational Conference on Advanced Communication Technology, ICACT
Volume2
ISSN (Print)1738-9445

Other

Other11th International Conference on Advanced Communication Technology, ICACT 2009
CountryKorea, Republic of
CityPhoenix Park
Period09/2/1509/2/18

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All Science Journal Classification (ASJC) codes

  • Electrical and Electronic Engineering

Cite this

Shin, H. K., Kim, K. K., & Lee, K. W. (2009). Understanding the user acceptance of Multimedia messaging services. In 11th International Conference on Advanced Communication Technology, ICACT 2009 - Proceedings (pp. 1382-1385). [4809672] (International Conference on Advanced Communication Technology, ICACT; Vol. 2).