User continuance intention towards mobile Internet Service: The case of WiMAX in Korea

Hee Woong Kim, Sumeet Gupta, Yoon Seung Jeon

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

The usage of mobile Internet service has been on the rise as more people become to use mobile devices. WiMAX, a mobile Internet service, was first commercialized in Korea in 2006. However, after first six months, a number of users discontinued the service and switched to other Internet services. Because customer retention is important for the success of any business, this research examines the factors that affect the continued usage of mobile Internet service. A user of a mobile Internet service is both a user of technology and consumer of services. Therefore, to examine the continued usage of mobile Internet service, the authors combine the value adoption model, representing the service consumer perspective, with the information systems continuance model, representing the technology user perspective. The study is conducted in the context of WiMAX. The data was collected from 200 WiMAX users. The model developed in this study is a unique contribution to theory as it discusses the continued adoption of a commercial information system.

Original languageEnglish
Pages (from-to)121-142
Number of pages22
JournalJournal of Global Information Management
Volume21
Issue number4
DOIs
Publication statusPublished - 2013 Jan 1

Fingerprint

Internet
Information systems
Mobile devices
Korea
Mobile internet
Internet services
WiMAX
Industry

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Computer Science Applications
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management

Cite this

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User continuance intention towards mobile Internet Service : The case of WiMAX in Korea. / Kim, Hee Woong; Gupta, Sumeet; Jeon, Yoon Seung.

In: Journal of Global Information Management, Vol. 21, No. 4, 01.01.2013, p. 121-142.

Research output: Contribution to journalArticle

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