Abstract
This study explores how a virtual reality (VR) design tool can enhance designers' cognitive action and creativity in the design process. Ten fashion designers participated in cognitive protocol research and in-depth interviews. Regarding the idea generation process's cognitive action, we limited the experiment to the sketch phase early in the design process and selected a 2D digital design tool for comparison. Expert reviews were also conducted to evaluate the creativity of design outcomes. As a result, we found that the immersive VR design tool activated physical and perceptual action in design cognition and enhanced flexible cognitive action amongst different cognitive action levels compared to the 2D digital design tool. Consequently, we found that the enhanced flexibility in the cognitive process in VR reinforced divergent design thinking in design concept generation and was connected with creative design outcomes.
| Original language | English |
|---|---|
| Pages (from-to) | 503-524 |
| Number of pages | 22 |
| Journal | Design Journal |
| Volume | 24 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2021 |
Bibliographical note
Funding Information:This work was supported by Ministry of Education of the Republic of Korea and the National Research Foundation.
Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Computer Graphics and Computer-Aided Design