Validating a customer well-being index related to natural wildlife tourism

Dong Jin Lee; Stefan Kruger; Mee Jin Whang; Muzaffer Uysal; M. Joseph Sirgy

doi:10.1016/j.tourman.2014.04.002

Validating a customer well-being index related to natural wildlife tourism

Dong Jin Lee, Stefan Kruger, Mee Jin Whang, Muzaffer Uysal, M. Joseph Sirgy

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

Abstract

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.

Original language	English
Pages (from-to)	171-180
Number of pages	10
Journal	Tourism Management
Volume	45
DOIs	https://doi.org/10.1016/j.tourman.2014.04.002
Publication status	Published - 2014 Dec

Bibliographical note

Funding Information:
The authors wish to express their gratitude to the NRF (South African National Research Foundation) for financial support to conduct the fieldwork of this study.

All Science Journal Classification (ASJC) codes

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

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10.1016/j.tourman.2014.04.002

Cite this

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title = "Validating a customer well-being index related to natural wildlife tourism",

abstract = "This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.",

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AU - Whang, Mee Jin

AU - Uysal, Muzaffer

AU - Sirgy, M. Joseph

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AB - This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.

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Validating a customer well-being index related to natural wildlife tourism

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

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