Abstract
This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 171-180 |
| Number of pages | 10 |
| Journal | Tourism Management |
| Volume | 45 |
| DOIs | |
| Publication status | Published - 2014 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management
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Validating a customer well-being index related to natural wildlife tourism. / Lee, Dongjin; Kruger, Stefan; Whang, Mee Jin; Uysal, Muzaffer; Sirgy, M. Joseph.
In: Tourism Management, Vol. 45, 01.01.2014, p. 171-180.Research output: Contribution to journal › Article
TY - JOUR
T1 - Validating a customer well-being index related to natural wildlife tourism
AU - Lee, Dongjin
AU - Kruger, Stefan
AU - Whang, Mee Jin
AU - Uysal, Muzaffer
AU - Sirgy, M. Joseph
PY - 2014/1/1
Y1 - 2014/1/1
N2 - This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.
AB - This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.
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UR - http://www.scopus.com/inward/citedby.url?scp=84899796246&partnerID=8YFLogxK
U2 - 10.1016/j.tourman.2014.04.002
DO - 10.1016/j.tourman.2014.04.002
M3 - Article
VL - 45
SP - 171
EP - 180
JO - Tourism Management
JF - Tourism Management
SN - 0261-5177
ER -